With Whataburger’s signature orange W logo trademark stretching back to 1972, it may well have been Diana who would have had to undergo a redesign. Worried that food-based licensing deals leading up to and following the film’s release would cause confusion, Whataburger entered trademarking discussions with DC, ensuring their respective rights and interests were recognized and avoiding a court case, which could have led to one of the companies having to redesign their logos. While it doesn’t drastically differ from the emblem we’ve come to know and love since the ‘80s, it was the first time the burger chain realized the striking similarities. The DCEU emblem was based upon costume designer Lindy Hemming’s version of the stacked W’s. When the updated DCEU logo was released in late 2016 ahead of Wonder Woman’s cinematic release, it caught the attention of a Texas-based burger company, Whataburger. At a press conference in 1982, Kahn stated “We live too long these days for life to be over at 40.” The foundation worked with women in film, the Girl Scouts, and the Girl Clubs of America, but their most notorious success was the Wonder Woman Awards, which granted money to inspiring women over the age of 40 to continue their influential work. Together, Kahn and Horbal wanted to create an updated picture of what it meant to be an American woman in the 1980s. The Foundation was headed by former US representative of the United Nations Commission on the Status of Women, Koryne Horbal. To celebrate Wonder Woman’s 40 th anniversary, Kahn received backing from Warner Communications to establish a real Wonder Woman Foundation. Kahn was determined to take this Foundation further than a mere passing comment in the comic pages. She asked Diana to represent them and their cause by wearing the new uniform, promoting equality for women everywhere, reestablishing her feminist roots. The stacked W’s were presented to Diana in issue #288 by a woman who was celebrating the launch of a Wonder Woman Foundation. With a revived logo, Jenette Kahn, DC’s then-President/Editor-in-Chief, was inspired to introduce the updated emblem emblazoned on the front of Diana’s costume within the comic pages.
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