![]() ![]() Ion Interactive, for example, is a tool with customizable templates. Many brands may be hesitant to increase their usage of interactive content, unaware that today there are many more available tools to help them do so with ease. Repurpose content in the form of interactive infographics. Utilize it in interactive eBooks, reports, or guides as animations or expandable sections. ![]() While this type of interactive content will continue to be popular, expect to see more ways to incorporate engaging content into your strategy.įor example, add it to landing pages to make them more engaging and informative, resulting in higher success at capturing leads. While engaging for users, these tools also provide you with quick information about your potential customers. Polls and interactive quizzes are already popular on the various social media platforms. Various studies and polls in recent years clearly show marketers agree that the use of interactive content over static content optimizes the audience experience, gaining their attention and keeping them on the webpage longer.Ģ022 will continue to see the rise in the use of various interactive content.Ĭreating interactive content suitable for all the different phases along the buyer’s journey continues to trend upwards as well. #2: Increase in the Use of Interactive ContentĮngaging content improves the customer content experience - and what better way to achieve this than by the use of interactive content? In essence, this trend requires you to become part of your customers’ world by providing consistent, engaging content and interactions across the board and, in turn, boost your customer loyalty and overall brand image.īeginning with this mindset, brands are focusing on bettering the content experience of their audience, spending more time in the planning stage, and hiring dedicated content creators, editors, and strategists. To do so, marketing departments will need to spend more time researching, planning, and implementing this new cohesive content experience for their audience, which will likely include other trends on this list as well. In 2022, content strategies are moving towards a more cohesive structure, tying each part with the overall whole. So is creating your own unique narrative and using it across the board to provide consistent, engaging content everywhere you go. Staying up to date on what your targeted audience prefers and needs when it comes to content, then, is a way to create a better all-around customer experience. It’s also no secret that consumers’ preferences change, from the type of content to the format for presenting that content. It’s no secret that customer experience is paramount to successful digital marketing strategies today. Download this post by entering your email below Do not worry, we do not spam. ![]()
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